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Sum Up !
Instead of pushing through a hard week without stopping, Kit Kat encourages consumers to “Have a Break, Have a Kit Kat.”
This slogan has been a forerunner in successful marketing for years. Once Kit Kat started building their marketing campaigns around it, they were able to elevate their brand!
It helped turn Kit Kat into a household name, becoming one of the world’s most popular snacks.
The best part about the slogan is its versatility and relatability. It enables different ways to market the product to different kinds of people. They also focused on what the customer already loved about the wafer bar: its look, its taste, and the “breaking” sound.
Among these campaigns was a successful and creative foray into guerrilla marketing by introducing various versions of their specially branded benches.
In 2014, they installed metal benches on billboards and offered a challenge to people who sit on it for a certain amount of time to get a chance to win a free Google Nexus 7 tablet.
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