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Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK
You may have seen adverts on websites where you are surfing, encouraging you to click on them, either at the top or at the sides of that particular site.
Banner adverts or ads are usually an image or video animation based on short messages that are used to advertise a product or a service on another website
Affiliate marketing is an example where referring sites receive a commission which could be a fixed amount for a lead or a percentage of the purchase price.
This can be a very lucrative way of generating income from placing ads on affiliate sites, but success of affiliate marketing depends on building relationships with the right types of affiliates.
Affiliate marketing is a type of performance-based advertising model where affiliates are rewarded for bringing customers to a business
Usually affiliates are paid a fee based on a % of the value that the customer ends up spending, or another specific action such as completing an enquiry form on the advertiser’s website
Affiliate marketing is growing rapidly, and affiliate marketing is popular with most blue chip companies, and small and medium enterprises. It is about making sure that we generate enough traffic to our site through these different affiliations or as publishers so that we can gain maximum publicity for our site.
Colin Telford, Managing Partner, The Candidate Ltd, UK
As an organization, we don’t use affiliate marketing. We are very aware of the benefits and how that could actually drive sales and drive traffic and drive employees into the business, but the model doesn’t suit recruitment in term of how we do it, therefore we don’t go about investing in that particular online channel.
Alex Charalambidis, Digital Marketing Strategist, MONKS, Greece
We are using affiliate marketing for specific clients, usually for e-shops. We can see that it’s a cluttered channel right now because everyone is looking for sales and it’s not an easy task because affiliation marketing is working with actions. So let’s say you are an airline industry and when you are, let’s say, using a banner or an advertisement, when someone is clicking to your banner and going for sales, we will get a percentage of this sale.
Affiliate marketing is usually suitable for online ecommerce businesses
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