Creativity (cre·a·tiv·i·ty) krēāˈtivədē noun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought of as a study in best practices and procedural experimentation. Today, I’d like to challenge you to look a little deeper. Following best practices does matter of course. You should absolutely continue to optimize your pages with A/B testing, focusing on message-match and ensure your CTA’s are clear and concise. But there are a number of interesting and entirely useful ways that you can “shake the trees” so to speak. Let’s take a closer look at how you can flex your creative muscle to increase conversions. Remind Me Why We Have to Do This? One word. Oversaturation. Users are increasingly “blind” to traditional forms of advertising. Just take a look at banner ads. Users are essentially numb to them, and have been for a long time. In fact, studi..
Plastic bags, straws, bottles, and toys clutter the world's oceans, from the depths of the Mariana Trench up to the frigid North Pole. For most land dwellers, it's an invisible problem. We do our best to recycle, or use canvas shopping totes, then largely forget about the enormous piles of plastic garbage smothering the sea. SEE ALSO: A 'conveyor belt' of plastic is polluting the Arctic Ocean Environmental groups are devising creative ways to capture our attention, from video games to strawless restaurant campaigns. We Are the Ocean's interactive game, launched this week, lets you "collect" pounds of virtual plastics. Play it here, or try it below on desktop: Read more... More about Marine Pollution, Ocean Pollution, Vaquitas, Strawless Ocean, and Drinking Straws
The Google co-founders just love to work on secret futuristic transportation projects. This time, it's Sergey Brin — but instead of glorified water speeders flying cars, like the Larry Page-funded Kitty Hawk Flyer unveiled earlier this week, he'll reportedly opt for something a bit more extravagant for his airborne transportation: a massive airship. Brin has been secretly building a giant dirigible in Hangar 2 at the NASA Ames Research Center, according to Bloomberg, which cited information from four sources close to the project. When reached by the publication, Brin had no comment on the report. Read more... More about Nasa, Airship, Sergey Brin, Alphabet, and Google
Regardless of whether or not you hold the title of the greatest athlete in the world, Serena Williams is only human and makes mistakes, just like the rest of us. Only her mishap happened to spur countless of headlines this month. While in conversation with Gayle King at the 2017 Ted Talks conference, Williams explained that her Snapchat mirror-selfie that revealed a 20-week baby bump was all an accident. SEE ALSO: Serena Williams has a message for the creep who made 'racist' comments about her baby "I was on vacation just taking some time for myself and I have this thing where I’ve been checking my status and taking pictures every week to see how far along I’m going. I didn’t tell a lot of people to be quite honest and I’d been saving it," she told King in front of an audience in Vancouver, BC. Read more... More about Pregnancy Announcement, Pregnancy, Serena Williams, Conversations, and Watercooler
ESPN is letting go of around 100 staffers on Wednesday, with a large chunk of the layoffs hitting on-air talent, according to various reports. The sports media titan has become the poster child for older, TV-focused companies that are being forced to confront a future that is often termed as "trading TV dollars for digital pennies." Layoffs are not entirely unexpected at ESPN, which has been struggling with a combination of rising costs, declining ad revenue, and subscriber losses. Wednesday's cuts appear targeted at reducing ESPN's spending on its on-air anchors, many of which tend to command large salaries. Among the most notable exits is Ed Werder, a veteran NFL reporter. Read more... More about Business, Media, Cord Cutting, Espn, and Business
The US anti-missile system designed to mitigate the specter of North Korea's missiles will quickly be operational, the highest US commander within the Pacific stated Wednesday.