Creativity (cre·a·tiv·i·ty) krēāˈtivədē noun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought of as a study in best practices and procedural experimentation. Today, I’d like to challenge you to look a little deeper. Following best practices does matter of course. You should absolutely continue to optimize your pages with A/B testing, focusing on message-match and ensure your CTA’s are clear and concise. But there are a number of interesting and entirely useful ways that you can “shake the trees” so to speak. Let’s take a closer look at how you can flex your creative muscle to increase conversions. Remind Me Why We Have to Do This? One word. Oversaturation. Users are increasingly “blind” to traditional forms of advertising. Just take a look at banner ads. Users are essentially numb to them, and have been for a long time. In fact, studi..
There soon will be one less ride-hailing app to choose from for those still boycotting Uber. Gett, one of the largest players in the New York ride-hailing market, has acquired Juno for $200 million, TechCrunch reported Wednesday. SEE ALSO: The feud between Britain and Sean Spicer is getting ridiculous Gett will acquire all of Juno's existing business, including its network of drivers and its employees, according to TechCrunch's Ingrid Lunden, who spoke with Gett CEO and founder Dave Waiser. Juno's founding team (Talmon Marco, Igor Magazinik, Ofer Samocha and Sunny Marueli) will stay based in New York and will lead Gett's future business in the U.S. Both Gett and Juno only operated in New York, for the U.S. market. Gett operates in more than 100 cities in Europe. Now, the combined companies have plans to expand into other states. Read more... More about Transportation, New York City, Apps And Software, Lyft, and Uber
Jonathan Demme, the Oscar-winning director of The Silence of the Lambs and Philadelphia, and whose Talking Heads documentary Stop Making Sense is considered one of the greatest concert films ever, has died. He was 73. Demme's publicist, Annalee Paulo, said Demme died Wednesday morning in his New York apartment, surrounded by his wife, Joanna, and three children. Demme died from complications from esophageal cancer, she said. Demme broke into moviemaking under the B-movie master Roger Corman in the early 1970s. His eclectic, prodigious body of films included 1991's The Silence of the Lambs, for which he won the best director Oscar. Read more... More about Obituary and Entertainment
One day in advance of a pivotal White House meeting to decide the fate of U.S. involvement in the Paris Climate Agreement, the Trump administration is hearing from a diverse number voices urging it to keep the country in the treaty. The agreement, which went into force in November 2016, commits all countries of the world to reduce emissions of planet-warming greenhouse gases, such as carbon dioxide and methane. SEE ALSO: EPA chief calls historic climate treaty a 'bad deal' because this is our life now In a letter sent to President Donald Trump by business leaders, oil giants BP and Shell, along with tech firms such as Microsoft, Google, and Intel, tell the administration that the treaty presents both risks and opportunities for their businesses. Read more... More about Donald Trump, Business, Climate Change, Science, and Paris Agreement
In an earlier time, first dates were delightfully simple affairs: you'd tell a few stories, drink a few drinks and stare at the other person's face until you could assess whether they were hot enough to marry. That time is dead. And it's been replaced by something even more menacing: the "quirky date," which typically happens on the first date or at least in the first trimester of a relationships. Subjects who plan "quirky dates" often do so because they are desperate to convince potential partners that that they are fun! unique! and not your typical lawyer! Few of us want to go on quirky dates, no matter how much we profess otherwise. It's a crappy trend that needs to die, even though it shows no signs of going anywhere. Read more... More about Dating, Sex And Relationships, Watercooler, and Watercooler
Plastic bags, straws, bottles, and toys clutter the world's oceans, from the depths of the Mariana Trench up to the frigid North Pole. For most land dwellers, it's an invisible problem. We do our best to recycle, or use canvas shopping totes, then largely forget about the enormous piles of plastic garbage smothering the sea. SEE ALSO: A 'conveyor belt' of plastic is polluting the Arctic Ocean Environmental groups are devising creative ways to capture our attention, from video games to strawless restaurant campaigns. We Are the Ocean's interactive game, launched this week, lets you "collect" pounds of virtual plastics. Play it here, or try it below on desktop: Read more... More about Marine Pollution, Ocean Pollution, Vaquitas, Strawless Ocean, and Drinking Straws
Lightning McQueen may have some miles on him, but the Cars franchise is still going strong. Pixar has just unveiled the first full trailer for Cars 3, which pits an aging McQueen against a younger, sleeker competitor, Jackson Storm (Armie Hammer). SEE ALSO: Summer movie preview: What to watch if you're an action connoisseur There's something amusingly meta about the trailer's focus on "branding" and "legacy," considering this is the latest entry in a massively successful franchise. But by the end of the spot, McQueen's started to rediscover what it is he loves so much about the sport – and, spoiler alert, it's not all the "stuff" that comes with it. Read more... More about Pixar Animation Studios, Owen Wilson, Cars 3, Entertainment, and Film
We're closing in on the first 100 days of the Trump presidency, even though it's felt more like 100 years since the inauguration. SEE ALSO: Even Trump's Earth Day message was anti-science Pundits are now trying to gauge where the president falls on the success scale, from "SAD!" to "BIGLY!," for this somewhat important but still kinda arbitrary milestone. But Twitter users have another talent: using these types of events to unleash some pithy burns. And #TrumpsDay100Songs—song lyrics and titles twisted for a more Trumpian feel—don't disappoint. Every Little Thing He Does Is Tragic #TrumpsDay100Songs — quinn cummings (@quinncy) April 25, 2017 Read more... More about Hashtag, 100 Days, Donald Trump, Watercooler, and Politics