Affiliate Marketing is a big industry and there is a range of affiliate programs all over the globe. The likes of ClickBank, Commission Junction and Impact Radius are the networks that come to mind when you think about affiliate marketing. But what if your blog is for the Indian audience and most of your visitors are from India?
You cannot promote international products to the Indian audience. You need to find out products and affiliate programs that are inclined towards the Indian audience.
Here are some reasons why:
Brand Affinity: People are likely to buy from a Brand they trust. For instance, people might be willing to buy from Myntra than Macy’s as Myntra has established themselves better in the minds of the Indian consumers.
Shipping Issues: If you are selling physical products know that not all international eCommerce sites ship to India. A product being sold on Amazon UK might not be shipped to India. So what is the point of driving an India user to such a product?
Indian Affiliate Networks: The advantage of working with Indian affiliate networks is they have more Indian focused advertisers in their network. So you will have a deeper highly focused inventory to promote to your audience.
But not affiliate networks are equal. Even worse, not affiliate networks are honest when it comes to payouts. This is the living reality of the internet.
In my 10 years of experience as an affiliate marketer, I have come across many global and Indian focused affiliate programs. There are many international products that attract an Indian audience, we cannot ignore that.
However, I am starting to focus on Indian audience and Indian programs more because right now the competition is low. The market is just beginning to heat up. This is a good time to grab the opportunity because a few years down the line there will be too many people trying affiliate marketing.
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