In this video, I’ll share 3 affiliate marketing hacks that I learned from 6 and 7-figure internet marketers Jason Capital, Mike Shauer, and Craig Ballantyne.
0:51 — The 3 secrets you’ll learn (quick rundown)
2:30 — Hack #1: The Damaging Confession technique you should be using in your stories
3:53 — Copywriting breakdown for Instagram post
6:48 — Hack #2: What Changes in Copywriting and What Doesn’t
8:55 — Hack #3: How to Simplify Your Content Marketing using the “Drum Theory”
In case you don’t know them,
Jason created a 7-figure business in the dating niche and then moved into the internet marketing niche.
Mike Shauer runs Swiped(dot)co, which is a website about copywriting.
Craig Ballantyne is a high-performance coach who helps entrepreneurs operate at a deadly-effective level.
I think you can find some value somewhere in this video 😉
Anyways…
Affiliate Marketing Hack #1:
What part of the product or service that you’re selling do you feel resistance about? Lead with that.
We live in a time of universal deceit. What you see on Instagram are the top 1% of that person’s life. It’s the highlights.
It’s easy to compare yourself to what you see on social media.
“To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.”
One marketing technique you can use in your copywriting to be more relatable is “the damaging confession.”
This is where you share the pain points you’ve experienced: the struggles, the failures, the doubts, the worries, the anxieties, the dark stuff.
Honestly, it’s hard as fvck to be vulnerable and I recommend reading Brene Brown and constantly training yourself to think positive.
Combined with taking massive action and you’ll become more comfortable sharing your story.
Affiliate Marketing Hack #2:
What changes in copywriting over time and what doesn’t?
The long-lasting principles of copy are:
Emotion
Logic
Desire
Primal Instincts
The things that change are:
– Delivery method
– Mediums
– Markets
Copywriting is the best skill you can possess as a marketer because everything you do involves copy:
– writing emails
– social media posts
– landing page copy
– sales pages
– ads
– youtube descriptions
– blog posts
When you master writing copy, you possess the skills and flexibility to sell a lot of different things.
Affiliate Marketing Hack #3:
You need to define the 5 most important messages that you need to hammer home to your pocket of people.
Then you create content that reinforces those core messages.
This was a big ‘aha’ for me at the event. It simplifies your content marketing around a few main points.
It’s called “Drum Theory” because you’re beating the drum over and over again.
In the video, I give two examples of drum theory. — one for the affiliate marketing niche and one for the fitness niche.
Hope you enjoyed the video.
If you liked this one, you might also like this other video I created:
How Affiliate Marketing Works: Step By Step Training for Beginners 2019:
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