Affiliate marketing is a mainstay of any modern digital performance campaign, if managed properly affiliate programs can lead to very profitable revenue streams. This seminar will dive into the mechanisms of building an affiliate program, driving affiliates, incentivising and tracking them. We will look at whether you should use networks, run your own affiliate program or outsource to a third party. We will also look at what can be done to excite affiliates and ensure that you grow a healthy community, as well as the payment models and requirements a brand needs to start an affiliate program and drive it to success.

The key questions answered through this Webinar
1. What is affiliate marketing

2. Why is it good for your business

3. How to set up an affiliate program

4. Rule setting

5. Do’s and Don’ts

6. Finding affiliates

7. How to grow a network that collectively prospers

8. The tools and the technologies involved

About the trainer : Benedict Hayes, Vice President – iProspect Communicate2

Benedict Hayes is the Vice President of Strategy at iProspect Communicate 2. He leads all strategic initiatives in India and heads the SEO, Media buying, Affiliate, Content, Outsource and Social Teams of iPC2. Having worked in digital for over 11 years, primarily in the UK and India, he has developed a deep understanding of how to deliver fully integrated award-winning campaigns for clients. He is an SEO and Social Media evangelist having spoken at many trade, educational and industry events such as ad:tech, SES, Click Asia and many others. His client exposure is vast with experience in all industries from major enterprises to SMBs. Some notable clients that Ben has worked and consulted for over the years include: Citibank, Amex, RBS, Aviva, Allianz, Travelocity, Expedia, Shop Direct, TCS, Arcadia, Kingfisher, Shop Direct, Tesco.

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