This was a conference session titled Merchant Basics — Launching a New Affiliate Program from Affiliate Summit East 2011, which took place August 21-23, 2011 in New York City at the Hilton New York.

Session speakers:

– Deborah Carney, CEO, Merchant ABCs
– Jeff Grill, VP, Marketing,

Session description:

This session will combine the fresh perspective of a new merchant with the seasoned perspective of a pro that has advised many companies on how to get started.

Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Merchants

Session slides:

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Affiliate Summit is the premier affiliate marketing conference.

This three day conference included an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

Get more information on Affiliate Summit at